You can't improve what you don't measure. You need analytics.
Without analytics, you're just guessing
Most manufacturers don't have any way to know who is using, or if anyone is using, the distributor portal.
Without basic information like user activity and and asset utilization, marketers are left to guess about what's working and what isn't.
Not it's time to finally make a change that will help you with dealer development.
Analytics makes it possible to optimize content creation
There are two fundamental pieces of information you can access with analytics:
- user activity (who is using the portal)
- asset utilization (what are they accessing and sharing)
It's critically important to know who is using the portal because we want as much adoption as possible. Power users can give us great insights into new feature potential, while inactive users remind us that we need to provide additional encouragement and training to some groups.
Information is power - how will you use it?
At the end of the day, distributors portals are not a "set it and forget it" program.
Instead, frequent updates should be coupled with analytics to product actionable insights.
How will you use them?