The best way to reduce friction with your distributor network? TRUST.
Create trust with your outside sales network
Your distributors sell many brands. How do you stand out?
Make it easy for them to sell your products.
Give them better tools than your competitors give them.
Bottom line? Be the easiest one to work with.
The manufacturer has to "go first"
Many manufacturers wonder why their distributor network isn't "high-performing."
They need only look in the mirror!
Who provides the following?
- product information
- sales training
- pricing and sales programs, incentives etc.
The manufacturer!
Meaning: ineffective distributors are a reflection of the effort and programs, or lack thereof, from the manufacturer.
The portal is a key piece of the puzzle
At the end of the day, distributor portals are not a "set it and forget it" program.
In fact, they are a key way to enable distributors to provide a better buying experience for customers. And they build trust by making it easier for your sales reps to understand and sell your products. They can help your reps solve customer problems, which is the ultimate goal.
Does your portal build trust and reduce friction?
See why leading manufacturers choose BAM!
Want to find out the fastest way to tackle distributor friction?
