Distributors can't use it if they can't find it. Make it easy to find.
Make content easy to find for distributors
No one wants to feel that finding the right content is like a wild goose chase.
Or like trying to find a needle in a haystack.
And this is especially true for distributors.
Manufacturers need to understand that if product and sales information is hard to find, distributors will quickly abandon the search. Both sales and the under-served customer suffer.
The portal shouldn't look like "Hoarders"
Many portals and extranets are like the digital equivalent of junk drawers - an incoherent mishmash of files that are hard to sort through.
Add in no ability to easily filter or search and the problem gets even worse.
At minimum, a modern portal should have these essential features to make it easy to find information:
- search capability (file type, title, date, meta data)
- folder organization to minimize clicks to assets
- visual product explorers
(If you want to see even more helpful features...)
Information is power
At the end of the day, distributor portals can help reps be sales-ready at all times.
However, this is only true if they can easily find information when they need it.
How will you use them?
See why leading manufacturers choose BAM!
Want to find out the fastest way to help distributors find information?
