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Hyundai Construction Equipment increases engagement and streamlines dealer onboarding with the BAM! Mobile App

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Industry

Manufacturing

Challenge

HD Hyundai was looking for a way to use an app to keep their salesmen and dealer network up to date. This was particularly important with their goal of adding a new dealer each month.

Results

The rate of engagement and new users doubled versus the dealer portal alone and the BAM! mobile app is now a standard element of sales and product training.

Key Product

BAM!, Mobile Sales Tool, Finance Calculator

na.hd-hyundaice.com/
3.5x
Engagement Increase
1
New Dealer Added / month
19.5x
ROI
50%
Reduction in Sales Ramp-up

I find BAM! very easy to work with. It makes it easy to keep the app up to date. When our dealers are looking for something, all I have to say is "pull up the app."

Emma Kam Bennett

Marketing Communications Specialist @ HD Hyundai

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Strength and Spirit

A quarter-century ago, the spirit of Hyundai entered North America with the founding of Hyundai Construction Equipment Americas, Inc. The brand entered this market powered by a global giant – Hyundai Heavy Industries. Today, Hyundai Construction Equipment Americas embodies the Hyundai spirit, bringing Hyundai Founder Chung Ju-yung’s vision of extraordinary quality, innovation and performance to contractors, material handling operations and other equipment users across the United States and Canada.

The Challenge

Hyundai Construction equipment came to us looking for a Sales Tool App that could provide Dealer Resources via a mobile app and replace Google Drive. 

Desired features included:

  • A branded mobile app for iOS and Android, phones and tablets
  • Product and Sales Training
  • Offline viewing for spec sheets, brochures and PDF downloads
  • Push notifications for updates and announcements
  • Overview of each machine type with images to click
  • Easy to update back-end for admins

The Solution

In delivering the BAM! DAM and mobile app, Hyundai Construction Equipment got a platform that was easy to update and was embraced by users and members of the sales training team alike. 

BAM! has given Hyundai a centralized content and dealer training platform that now allows them to keep up with their aggressive rate of adding one new dealer each month while elevating overall engagement and usage. 

Across both US and Canada, BAM! allows us to connect with our dealer salespeople on a deeper level. It's much easier to make sure that we are on the same page. Whenever we do a dealer presentation, the first thing we ask for is their email address so we can give them access to the app. 

The Results

Even older dealer salespeople can use the app quite easily because it so user-friendly and intuitive. Having everything in one place takes a lot of the difficulty and time out of the dealer education process. 

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