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General Kinematics reduced sales support requests by 25%

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Industry

Manufacturing

Challenge

General Kinematics was struggling to deliver up-to-date marketing materials and content to their sales reps at critical moments. They were looking for something the sales team could use as they went out to meet potential customers, on site and at trade shows.

Results

BAM! delivered real-time asset and data updates driven by a powerful online product catalog, as well as an easy-to-use mobile sales tool. And, with BAM! news alerts, General Kinematics was able to get everyone on the same page for new campaigns, product updates and the latest marketing materials.

Key Product

BAM!, Mobile Sales Tool

www.generalkinematics.com

25%

Reduction in Dealer Support Calls

18.6x

ROI

45%

Sales Training Savings

“Now I have a dashboard where I can communicate things that need to be top-of-mind for the sales team, and I can update very consistently in a way that DropBox can’t. With BAM! I have a mobile tool we can access anywhere in the world, online and offline.”

Amy Donahue-Kelly

Sr. Global Marketing Director @ GK

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About General Kinematics

General Kinematics is the premier manufacturer of vibrating equipment for the processing of bulk materials. From vibratory feeders to entire process systems, General Kinematics creates the solutions you require to process even the most difficult materials.

The Challenge

General Kinematics was struggling to deliver up-to-date marketing materials and content to their sales reps at critical moments. They were looking for something the sales team could use as they went out to meet potential customers, on site and at trade shows.

The Solution

BAM! delivered real-time asset and data updates driven by a powerful online product catalog, as well as an easy-to-use mobile sales tool. And, with BAM! news alerts, General Kinematics was able to get everyone on the same page for new campaigns, product updates and the latest marketing materials.

“I wanted a centralized content portal they could use in their day-to-day sales process. I tried working with a local individual to build it from scratch, but that was not successful.”

The Results

“Now I have a dashboard where I can communicate things that need to be top-of-mind for the sales team, and I can update very consistently in a way that DropBox can’t. With BAM! I have a mobile tool we can access anywhere in the world, online and offline.”