The Challenge
ProMach's previous PRM platform and others they investigated during their search for a new tool had limitations. Whether it was only permitting certain types of files, or maximum allowable file sizes, or the lack of a mobile app, there were always blocking constraints. And none of the solutions worked offline, a core requirement of Promach's.
The Solution
Getting ProMach's sales team and Channel Partners to the right content was challenging, partly because of the size of the organization and the number of businesses on one platform. BAM! was flexible enough to handle it: ProMach now runs four businesses in a single BAM! app.
For some brands, it makes more sense to organize content by a machine category and for other brands it makes sense to do it by market and even within that you can have folders for brochures or for videos. It's been helpful for the marketing group to have that flexibility with company admins having the ability to make all of the changes they need to on the fly.
The BAM! team has a track record of great communication whenever we need something or have a question about anything from our distributors. They are great problem solvers and help you find better ways of doing things.
The Results
BAM! helps ProMach brands onboard new Distributors because once they're given access they have everything available immediately, right at their fingertips. From videos to products, nine different calculators to a request for quote feature, the app now connects the entire distribution network with everything they need right from day one. It also works as a highly effective tool for training internal salespeople in less than half the time it used to take.
ProMach is Processing & Packaging Performance
Headquartered near Cincinnati, Ohio, with facilities worldwide, ProMach is a family of more than 50 product brands that operate across every point of the production line.
Their distinct business lines—filling, bottling and capping, decorative labeling, flexibles and trays, pharma, handling and sterilizing, labeling and coding, robotics & end of line, and systems & integration—serve manufacturers of food, beverage, pharmaceutical, nutraceutical, personal care, household, and industrial goods at every scale.
