The Challenge
Hyundai Construction equipment came to us looking for a Sales Tool App that could provide Dealer Resources via a mobile app and replace Google Drive.
Desired features included:
- A branded mobile app for iOS and Android, phones and tablets
- Product and Sales Training
- Offline viewing for spec sheets, brochures and PDF downloads
- Push notifications for updates and announcements
- Overview of each machine type with images to click
- Easy to update back-end for admins
The Solution
In delivering the BAM! DAM and mobile app, Hyundai Construction Equipment got a platform that was easy to update and was embraced by users and members of the sales training team alike.
BAM! has given Hyundai a centralized content and dealer training platform that now allows them to keep up with their aggressive rate of adding one new dealer each month while elevating overall engagement and usage.
Across both US and Canada, BAM! allows us to connect with our dealer salespeople on a deeper level. It's much easier to make sure that we are on the same page. Whenever we do a dealer presentation, the first thing we ask for is their email address so we can give them access to the app.
The Results
Even older dealer salespeople can use the app quite easily because it so user-friendly and intuitive. Having everything in one place takes a lot of the difficulty and time out of the dealer education process.
