The Challenge
General Kinematics was struggling to deliver up-to-date marketing materials and content to their sales reps at critical moments. They were looking for something the sales team could use as they went out to meet potential customers, on site and at trade shows.
The Solution
BAM! delivered real-time asset and data updates driven by a powerful online product catalog, as well as an easy-to-use mobile sales tool. And, with BAM! news alerts, General Kinematics was able to get everyone on the same page for new campaigns, product updates and the latest marketing materials.
“I wanted a centralized content portal they could use in their day-to-day sales process. I tried working with a local individual to build it from scratch, but that was not successful.”
The Results
“Now I have a dashboard where I can communicate things that need to be top-of-mind for the sales team, and I can update very consistently in a way that DropBox can’t. With BAM! I have a mobile tool we can access anywhere in the world, online and offline.”
About General Kinematics
General Kinematics is the premier manufacturer of vibrating equipment for the processing of bulk materials. From vibratory feeders to entire process systems, General Kinematics creates the solutions you require to process even the most difficult materials.
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