The Challenge
Freightliner came to Pop Art looking for a way to empower their dealer network and share real-time information across their full portfolio of on-highway, medium-duty and severe-duty trucks. The solution needed to be easy to learn and user-friendly to encourage adoption of the new technology.
The Solution
Customer interviews, use case testing, UX exploration and native iOS development resulted in an intuitive, easy to use iPad application. Input from Freightliner sales teams around the country proved invaluable in helping Pop Art create an attractive and effective solution. Since that the first version of the Freightliner Sales Tool (FST), we continue to utilize customer feedback and app analytics to optimize FST, iterating high value improvements in order to better serve the dealers that now rely on this sales enablement tool.
"You can't imagine how pleased our customers and dealers are with this app!”
The Results
FST gives every salesperson the assets they need, as well as functions as a robust training application for both new hires learning for the first time and seasoned veterans looking to brush up on their knowledge.
A Tradition of Innovation
Since 1942, Freightliner has been a pioneer in the trucking industry. Today, Freightliner continues its history of innovation, developing and engineering trucks that build businesses.
