The Challenge
Cestusline produces gloves ranging from basic utility and gardening gloves to oil resistant and anti-vibration technical gloves. Their 80+ product line can be overwhelming for the sales staff, customers and distributors. Cestus saw in BAM! an app they could customize quickly and use to mobilize their sales team effectively. Before BAM!, it was a challenge to train new sales reps.
The Solution
After BAM! was implemented, Cestus started seeing sales reps understanding the product line much faster than they had experienced before. And by onboarding faster they were able to start selling a lot sooner.
“The faster they can learn something, the better they can push their sales numbers higher.”
“We started getting new distributors onboarded almost every single week by doing online demos of the app. We had not seen that before.”
The Results
Even after training, sales reps were only regularly pushing a handful of products because it was hard to remember everything when interacting with clients. BAM! keeps the whole product line top of mind.
“We were having issues with salespeople only pushing 1-5 products consistently and forgetting the other 75. With BAM! they were able to remember more products that might work for a given customer because BAM! kept everything in sight.”
BAM! also helped the sales reps demo better to distributors, giving Cestus an edge over companies who were describing product by phone.
